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Advertising Plan Pro

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Description

Advertising Plan Pro is a unique software tool designed especially for marketing communications specialists. It guides you through the creation of a complete, practical Integrated Marketing Communications campaign, from strategy to implementation and evaluation. Leslie

Benefits

  • Expert Content - Advice from expert marketing communications specialists to help you produce a detailed plan.
  • For Marketing Managers - Decide how much your advertising should cost, how much should be invested in making sales grow, and validate that investment to others.
  • For Business Owners - Build a cohesive, integrated marketing communications campaign that ensures your advertising and communication efforts inform, educate, persuade, and remind your customers what you want them to hear.
  • For Advertising Account Managers - Increase the efficiency of your account management relationships, improve the quality of your creative strategy documents, and assure they are in line with your clients' goals and objectives.
  • Sample Plans Included - Get started fast with sample IMC plans. Just select one of the plans to get you started. The sample plans provide examples and a framework for your own plan.
  • Easy to Use Tables and Charts - Preformatted tables do your budget and expense calculations for you - Advertising and Expense Budgets: by consumer; by distribution channel; and B2B Customer.



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