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Description

Writing copy for the Web and email is a craft with rules. If you follow the rules, your response rates will rise. It's as simple as that.

Benefits

How to write in a one-to-one tone so people find your copy personally compelling and trustworthy. How to translate your offline copy skills to the Web - what's truly different about writing for email and Web sites. How to avoid the common mistakes of bragging, boasting, and boring copy.

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