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Description

Want to get more sales leads, registrations, or direct sales from your site? Find out how to improve your online copy.

Benefits

It's packed with examples to illustrate every point, including several before-and-after screenshots from real-life sites. You'll learn the five steps each visitor goes through when you try to get them to take action - and how your copy can influence the outcome of each. Includes info on online-copy placement - including how your visitors' eyes view the screen. It's a great fast-refresher in copywriting basics -- features vs. benefits, how to use emotion, and wording to avoid (passive tense, 20+ word sentences, etc.)