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Best Practices In Marketing Email Newsletters

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Description

Step-by-step guidelines for professional marketers on producing email newsletters that get results. This 194-page Guide is specifically for professional marketers at mid-sized-to-large organizations, and their agencies and consultants. You'll find the strategic advice you need to pitch newsletters to corporate management, and to set realistic goals. Plus you'll also get the hands-on practical info you need to produce a newsletter yourself, or oversee your staff or agency. It includes seven useful checklists, plus 30 samples and screenshots for easy inspiration. It's the number one question every marketer asks: "How can I grow my house list quickly and easily -- without the risk of appearing to be a spammer, and without spending too much money per name?"

Benefits

  • 30 samples & screenshots.
  • 7 useful production checklists.
  • Written by: Marcia Yudkin, Anne Holland, and Alexis Gutzman
  • Available in instant-view-and-print HTML copy, or printed and bound hard copy.


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