> Ebooks - Books - pdf's > Email MarketingCAN-SPAM Guidance
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Q&A with the FTC + Official Recommendations Report for Emailers Even non-spam emailers are hugely affected by CAN-SPAM: Get practical advice for your marketing & list management. Every emailer in the US today is affected by the CAN-SPAM Act (not just the "bad guys"). Even if you are an ultra-careful permission mailer, you will have to make operational, database, and creative changes fairly quickly to avoid fines. On January 15, 2004, FTC Attorney Michael Goodman gathered with MarketingSherpa's Anne Holland and four industry experts to explain the law and answer dozens of business-critical questions from marketers, publishers, brokers, and email broadcasters. Now, you can hear exactly what was said on an audio CD plus typed transcript, review 84 pages of handouts, and get practical "boiled down" advice in the final Official Recommendations Repor
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