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home > Ebooks - Books - pdf's > Email Marketing

Email Marketing Metrics Guide 2004

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Description

Real-life numbers to base your email marketing plans on (and compare your results to). Includes data from 2,327 surveyed marketers, 80% of data from 2003, 20% from 2002

Benefits

  • 2003 email campaign open and click through rates.
  • Spam filtering, bounce rates and deliverability data.
  • Trends in opt-in rates.
  • Stats on using house lists, renting 3rd party lists, and marketing via email newsletters.


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