Email Newsletter Usability

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127 design guidelines for subscription interfaces & newsletter content based on user research.

How you can tweak the design of your online subscription form so that on average 22% more visitors sign-up for your newsletter.

Why email recipients are more likely to open newsletters with particular subject lines.

How you can redesign your newsletter layout, length, and format to better please the human eye -- and make it easier for recipients to read.

Why some readers think your newsletter is "junk mail" even when it's not -- and how to change their perception.

What frequency, content, and design elements make a newsletter feel "valuable" and directly influence your open and click rates.

How business-to-business marketers and publishers can improve their newsletters - based on scientific data.

Marketing Mule