> Ebooks - Books - pdf's > General Internet MarketingBuyer's Guide to Web Analytics
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Shopping for Web analytics software is a major headache. More than 80 vendors offer almost 100 products, and naturally they all claim to be the best. To make your job (a lot) easier, MarketingSherpa's research team spent seven months creating the Buyer's Guide to Web Analytics. Written in plain-English specifically for marketers, the Buyer's Guide helps you: Compare pricing and features of 53 products from 48 vendors using at-a-glance charts and detailed profiles Avoid the 4 mistakes that most companies make when they are selecting analytics software. Move easily through the 6 steps of the shopping process; including budgeting and feasibility testing. Determine which vendors are the safest bets for the long-term, and which may go out of business. Pitch your CEO on your choice, with ample data to convince him or her you've made the right decision
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