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IT Marketing Metrics Guide

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Description

2004 Data for Software, Hardware, & Services Marketers - Real-life numbers to base your lead generation and direct sales plans on (and compare your results against).

Benefits

  • Who the decision-makers really are (hint: 93% are not in the IT department.)
  • What response rates to expect from direct mail, email, PR, telemarketing, banners, magazine ads, trade shows, and search marketing.
  • How to pick the best offer, and what to expect from webinars and white papers.
  • How much other IT marketers are budgeting, and baseline costs for most-used tactics.
  • The differences between marketing to small businesses, medium ones and the Fortune 1000. (And how to market to the US Federal Government.)
  • How to upgrade your website so it generates more leads by adding response tools that work best for other IT marketers.
  • 2004 salary data for IT marketing managers, directors, VPs and CMOs.


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