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Search Marketing Metrics Guide

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Description

169 Charts & Tables Includes data from 3,007 surveyed marketers using search Published August 2004 by MarketingSherpa.

Benefits

How SEO (search engine optimization) results compare to Pay per Click search ads Conversion rate data galore for visits-to-lead-generation and visits-to-sales Which types of keywords are best to target for cost and effectiveness Pricing data on search marketing campaigns, and how much other marketers in your field are budgeting for search Demographics and usership for top search engines (reach and usage frequency differ more than you may think) Heaps of information on online shopping and search Data on specialist agency campaign results versus campaigns conducted by do-it-yourself marketers Samples of measurement reports and tips for measuring your own results Click attrition by page rank, and click latency data to help you pre-estimate campaign results



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