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Google Website Optimizer

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Description

This is a free multivariate ad landing page tester offered by Google. It is designed to help AdWords advertisers improve their conversion rates and overall visitor satisfaction by testing different combinations of site content.

For example, it can help you test different page titles, different versions of the sales text and even different images.

Using this information, Google will display different versions of your landing pages to different users and track the conversion rates. It will then produce reports showing you what pages performed better.



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