There are SO many products and services available to search marketers and bloggers to help measure and market their websites that one can’t simply keep up with. So I thought I would begin assembling a list of some of the popular products/services I am familiar with in order to help spread the word (I took snippets of descriptions from each of the products’ websites). I hope to continuously expand on this list so that it makes a little bit easier for people (especially me) to keep on top of everything.

The following table is just a brief list of products avaialable to search marketers and bloggers. Some have free and or demo versions while others are paid, or have paid versions with more features.

Product or Service

Description

Click Density

ClickDensity is a type of Analytics Software which reports where users have clicked .

Identify usability and information architecture issues on your site.
clickdensity is not another statistics or web analytics tool – instead it allows you to analyze the user experience and identify usability and information architecture issues that would have been impossible to identify without it.

Get instant insight.
The ClickDensity heat map shows at a glance the relative popularity of components on your pages. Getting similar data from standard web analytics tools can be impossible, or at best complex and time consuming.

– See where people are clicking that they shouldn’t be.
– See exactly where your users are clicking.

Crazy Egg

Very similar to ClickDensity but has an entirely free version.

  • Test different versions of a page to see which works better
  • Discover which ad placement gives the best results
  • Find out which design encourages visitors to click deeper
  • Learn which content leads to improved sales

Feed Burner

FeedBurner provides the ability for users to easily optimize and publicize their content through the use of RSS feeds. FeedBurner also provides reporting which allows users to see metrics regarding their subscribers.

FeedBurner provides users another way to promote their blogs or podcasts. FeedBurner also formats your Feed’s content making it readable by all major directories that consumers use.

Hit Tail

HitTail reveals in real-time the least utilized, most promising keywords hidden in the Long Tail of your natural search results. It presents these terms to you as suggestions that when acted on can boost the natural search results of your site It helps you brainstorm ways to focus on your long tail inventory so your blogging or marketing campaigns can be more effective in reaching a larger number of people.

Why anyone would want to analyze the long tail?
Because search traffic on the collective searches for long tail keywords can equal or exceed all of your most popular terms added together.

Stat Counter

A free and reliable invisible web tracker, highly configurable hit counter and real-time detailed web stats. Insert a simple piece of our code on your web page and you will be able to analyze and monitor all the visitors to your website in real-time!

  • Free, Fast, Responsive, Quick loading and Reliable Service.
  • Invisible Tracking – no ads on your website.
  • Accurate real-time website statistics with detailed visitor tracking and analysis

Zoom Clouds

Tag clouds are informative, appealing representations about what’s happening in your website.

WithZoomClouds you can put small (or large) tag clouds on your website that relate to whatever is going on in your website. And because you have control regarding the look and feel of the cloud, you will be able to enhance the content and appearance of your page with minimal effort and no cost to you, and at the same time, provide your visitors with an appealing way to see what terms are more often mentioned in your website.

PollDaddy

PollDaddy is a Free online tool, which allows you to create free polls and place them on your website, blog MySpace, Bebo or Facebook account or anywhere online that you can paste a bit of JavaScript or Flash!

Wengo Visio

Wengovisio is a Flash-based widget 100% Free that you can embed in your blog/webpage to allow readers to call you when you’re available through their web browser without downloading any software. The readers have the possibility to make both live audio or video phone calls (without subscribing). You need to signup for a Wengo account and give your site URL to generate the widget code to embed in the website.

This article has been reprinted thanks to Manoj at Web Analytics World.