I knew that I had a lot of work to do on my website to optimize it for the search engines. I knew what my website was about, I knew I wasn’t getting a lot of traffic and I wanted to start to change that. I had a handful of keywords that I could use for ranking in the search engines. But I didn’t think I had enough and I also didn’t know if they were good enough to rank me on the first few pages either? Also, how many OTHER people had already used those keywords I had – I mean what was the competition like on the Internet for my keywords?
I found WordTracker online and it was what I was looking for in my searching for keywords. Wordtracker offers tools for SEO professionals (and not so professional, like myself) to search for the right keywords for your website. They even offer the “Wordtracker Academy”, where you can discuss SEO and pick the brains of experts. But the kicker for the site is that you can download Top Search Terms using your existing keywords. You can also get the latest top 10,000 to the top 20 million search terms being used by people who use the search engines to find information.
Wordtracker also offers it’s software to be used on your own web applications, software or services. If you’re an SEO professional the ability to use the Wordtracker API would be an invaluable tool to keep track of popular keywords for clients, or if you’re a programmer or affiliate marketer who’s work is in SEO – this would be a good tool to add to your system or software.
This was a way to try it out using the keywords that I had. Wordtracker offers a free trial, the trial is so that they can email you your results. So I entered my name and email address and started the trial. The aim of this little adventure was to find frequently used keywords with “little or no competition”. Then use them to get traffic to my website. There were 4 steps to start using the software, I enter the term that describes my website (could be your business or services). Then the Wordtracker system would find as many related keywords as possible. The next thing you would find out is whether people actually search for these keywords on the list. I could then email (or print or refine) the keywords and then find out how many other webmasters were/are competing for those keywords in Altavista.
In the trial offer I was limited to about 30 keywords, and the full version would allow for up to 1,500 keywords. Seems like an ample amount of keywords to sift through and narrow down to make a competitive website that will start to get the traffic coming in through organic search engine results. With the ability to take a few keywords and then having Wordtracker expand on similar keywords, some that I’d never think of using and then having how many people use those keywords, how popular they are. It’s a definite time saver for SEO experts and for those of us who are just starting out in developing better web content with popular keywords for the search engines.
