Normally I review products and services. However I feel it is only right to also review the SEOmoz blog.
This is because the wealth of information it offers goes hand in hand with a lot of the products I review.
I remember one of the early posts made on SEOmoz. It was about how they came up with the name.
It was picked because it gives the site an image of being a free, open community that serves information and tools – like DMOZ, Chefmoz, Mozilla, and so on. It is also very memorable and short enough for people to type into their web browser.
But SEOmoz is more than just a blog. It is, as the name suggests, a community where ideas are freely shared.
Not only that but many of the writers for the blog are on the cutting edge of search and search marketing.
Rand Fishkin is probably the most well known of all authors and his knowledge and understanding of search engines is immense. Further, he is able to take any topic and seemingly spin it so that he can present a new angle that no one else has thought of before.
SEOmoz is organized into many topics which relate to all aspects of on line marketing. And the postings covers all those topics beautifully.
Whether you want to find out what impact the most recent Google algorithm update will have on your site, or want to find out what are the best alternatives to PPC you will find the information on the SEOmoz blog.
Now, SEOmoz is more than just a blog. It also has some cool cutting edge tools. Best of all, they offer many of these tools for free.
The Page Strength tool is probably one of the most popular tools on the web. It pulls together data from various sources to determine how “strong” a page is. It looks at things such as inbound links pointing to the page, age of the domain, “trusted” links pointing to the page, DMOZ listing, internal linkage and more. It then distills all that information into a score out of 10. The higher the score, the stronger the page.
Best of all, the Page Strength tool is fast. Unlike other similar tools, you have results within a few seconds.
SEOmoz blog offers all their articles for free, however they also have an optional “premium member” service. For $39 per month you can get access to all the site’s premium SEO guides (normally priced at $29 each). Further, you get exclusive access to some tools as well as “sneak peeks” at beta tools. As they are developed. Overall this is a pretty good deal considering what you get for such a small fee.
Of course, many tools are still free, as are many many articles, however membership does have its benefits.
On the free side, here are a few of my favorite recent articles. Ones I’d suggest you read and perhaps even bookmark:
17 New Rules for Successful Ecommerce Websites
PageRank, Link Patterns & the New Flow of Link Juice
How I Escaped Google’s Supplemental Hell
Overall I highly recommend bookmarking SEOmoz or adding it to your favorite reader (in case you were wondering almost 6900 others have already done this). You won’t be disappointed.
