Marketing Mule

NEW YORK, NY – May 10, 2007 – Hitwise, the leading online competitive intelligence service, announced the launch of Hitwise To Go, an RSS-based service for journalists and academics providing regular updates of online consumer activity and statistics. The new service provides an extensive view of how more than 25 million Internet users (10M in the US), search and interact online across more than 900,000 unique websites each day.

The published data will cover a range of timely industry topics from the growth of newly launched websites, recent search trends, current events, the affect of web 2.0 technologies on specific industries, and popular websites amongst specific demographics or…

If you have been looking for an easy-to-use CMS system that doesn’t require a lot of overhead and can be easily managed, but haven’t been able to find one then this article is for you.

If you are like me, you may be looking for a light weight CMS system. One that doesn’t have all the bells and whistles of more common systems such as Zope, Mambo or a host of others.

That’s because, while these are great systems on their own, in some cases they are just too much. If you only require support for a couple users and don’t want the hassle that sometimes goes with such robust systems then perhaps you need something a little simpler.

I’m talking about using a blogging platform like…

On May 8^th, Google announced its first major upgrade to the free Analytics package since the Internet giant acquired Urchin and MeasureMap. Why? Because Google wanted its analytics package to be as intuitively usable to a mid-level marketer as it would be to a senior developer or “mom & pop” wholesaler trying to get a toe hold into an online identity. But before you get too excited, this is a staged roll out; over the next several weeks, Google will be migrating all existing Analytics accounts to the new interface. Each account will be notified by email once the account has been migrated, where for a minimum of one month, you will have access to both the original…

If you are a Moveable Type blog user and fan as I am then you will find these must have plugins will really help you manage and improve your blog.

I’ve been a Moveable Type user for many years now, and I have to say that I’m very impressed with how it has been improving. Simply upload the files, check to ensure you have the prerequisites and log in. Within a few minutes and some basic setup you can begin blogging.

Whether you are familiar with Moveable Type or not, you will also find that plugins can be extremely helpful. While Moveable Type comes with some great ones built in like spam filtering you will find…

Google’s latest release has been in the beta pipeline for almost six months – Website Optimizer, Google’s free multivariate testing application, allows an advertiser to run rather intensive landing page tests without having to recruit a lot of technical resourcing or statisticians to evaluate the data.

In fact, the interface is so easy to work with it takes most of the “test design” work out of you hands. Really, all you have to do is upload some java code to the landing pages and run through the Google wizard – in as little as ten minutes you can run your own multivariate testing (as complicated as you want to make it)...

As blogging crosses the floor and switches from a personal diary to a corporate tool, more and more plugins, add-ons and widgets are being developed to help bloggers get more exposure and traffic.

Whether you are a corporate blogger or keeping a personal diary these Wordpress plugins can help make your blog more interactive and entertaining.

Now, we find Wordpress a very functional platform on its own, but we feel that these plugins defintely enhance both the user experience and ultimately your blog’s goals. Whether that is corporate branding or simply sharing your life experiences.

To start with, let’s look at a couple SEO related plugins.

As many in the search engine…

Back when there were issues with feeds, where different blog platforms were pushing their own feed, many users became frustrated because their feed reader didn’t support the feed type.

But then services like Feedburner began to crop up. They were able to bridge that gap by allowing bloggers to “burn” their feed into other varieties. Since then Feedburner has become must more than a feed translation service.

And while Feedburner’s offerings can be helpful to bloggers one begins to wonder if there is a price bloggers are paying to use the service?

By price I don’t mean an actual cost. A Feedburner account is free, and it only takes minutes to burn a feed. Plus Feedburner has a…

Technorati was a service that was popular with “hard core” bloggers when it first came out. And like many bloggers I was one of the first to use it. Still do today in fact.

It soon gained international attention with its quarterly “State of the Blogosphere“ reports, beginning in 2004. Now it claims to track over 75 million blogs.

Back then it was a leader in blogging technology – from widgets to pinging, Technorati had it covered.

But is Technorati as relevant and useful to bloggers today?

First let’s talk about the state of the blogosphere. The following image illustrates what Technorati monitors:

Continue reading Technorati – Good for Bloggers?

MyBlogLog is a relatively new player in the blogosphere. It offers a mix between MySpace, Technorati and Google Analytics in that it spans multiple services in one convenient package.

That being said, do we need another MySpace or Technorati competitor?

MyBlogLog was originally launched as a blog analytics service back in 2005. However it soon became apparent that MyBlogLog was being used for building communities moreso than analytics. According to reports, MyBlogLog claimed to have…

19 April 2007

Experian, the global information solutions company, announces that it has acquired Hitwise, a leading Internet marketing intelligence company, which helps clients monitor the performance of their websites and target their online advertising spend more effectively. The purchase price is approximately $240m and will be funded from
Experian’s existing cash resources. The transaction is subject to regulatory approval.

Don Robert, Chief Executive Officer of Experian, commented:

“We have been successfully repositioning our Marketing Solutions business to meet our clients’ needs as they continue to switch more of their advertising spend online. Hitwise, which is a…